Jeanette Lira is a Licensed Professional Counselor-Supervisor, entrepreneur, and community-builder who has turned her own story of resilience into a movement for change in the mental health field. As the founder of Auravia Therapy, Lumvia LLC, and Jeanette Lira LLC, she has created an ecosystem that not only serves clients in need of therapy and wellness but also empowers clinicians to thrive in business.
Jeanette built her first company after experiencing deep personal loss, scaling it to over seven figures within three years without a formal business background. Today, she leads with a rebellious spirit and unwavering belief in identity-driven transformation. Through Lumvia, she equips mental health professionals with the tools, systems, and support they need in billing, credentialing, marketing, and practice growth; created by counselors, for counselors.